The IT industry operates like the fashion industry: every few years -- and the number keeps getting smaller -- a "new" data technology pops up, with vendors, the trade media and various "experts" all stepping over each other to claim that it'll "revolutionize your business" and unless you jump on the bandwagon, you'll be "left behind." But time and again these prove to be fads lacking a sound foundation. Huge resources are invested in migrations from fad to fad, rather than in productive work (Don't believe the hype about Hadoop usage, Basta, Big Data It's Time to Say Arrivederci). Remember?
"Hadoop seems to take over relational database, as Hbase can store even unstructured data whereas relational data warehouse limits to structured data ... handles traditional structured data just fine, albeit in a different way than a RDBMS ... EDW vendors [will] incorporate Hadoop framework into their core architectures to enable advanced and high performance analytics."