Note: To demonstrate the correctness and stability due to a sound theoretical foundation relative to the industry's fad-driven "cookbook" practices, I am re-publishing as "Oldies But Goodies" material from the old DBDebunk.com (2000-06), Judge for yourself how well my arguments hold up and whether the industry has progressed beyond the misconceptions those arguments were intended to dispel. I may revise, break into parts, and/or add comments and/or references. You can acquire foundation knowledge by checking out our POSTS, BOOKS, PAPERS, LINKS (or, even better, organize one of our on-site SEMINARS, which can be customized to specific needs).
Slashing a Slashdot Exchange - Part 1
(first published @DBAzine.com in 2001)
I was recently contacted by a reporter for an interview. When I expressed my disappointment with the trade media’s tendency to regurgitate vendor marketing claims instead of assessing them, he admitted "that is what happens about 98 percent of the time", but added "There are some outlets with a good piece from time to time that deal with serious architecture issues", mentioning SlashDot as one of them.
There is, of course, a Catch 22 here: to judge the seriousness of such outlets, foundation and substantive knowledge is necessary in the first place. And, alas, reporters possess even less of it than vendors and users (see, for example, The Ignorance Mechanism, On Trade Media’s "Balance"),
without which sources may appear serious even when they are nothing of the sort. As luck would have it, I ran into a good opportunity to prove this point for SlashDot. It so happened that shortly after my exchange with the journalist, Database Debunkings experienced a sudden ten-fold increase in traffic. Now, [given that my target audience is thinking practitioners,] were my material to suddenly become "hot", I would worry as to where I did go wrong. But the odds for that are rather slim and, fortunately, there was no need for concern: an email from a reader informed me that "there recently was an article posted to SlashDot.org which refers to Dbdebunk.com and Mr. Pascal/Date" and "There [were] some 443 comments to that posting." Such volume is practically always indicative of heat (hot air, to be more precise), rather than light. Ah, well, I thought, yet another source of weekly quotes (as if one was needed).